Marketing Analytics & Reporting
Tag configuration, conversion tracking, and executive dashboards that translate marketing activity into numbers leadership can trust and act on.
Data Infrastructure Your Decisions Can Rely On
Most marketing teams operate with fragmented data — platform reports that disagree, CRM records missing source attribution, and dashboards nobody opens because the numbers do not map to revenue. We build the measurement layer that fixes this: documented event schemas, validated tracking, and reporting views filtered by pipeline stage and channel.
Whether you are standing up analytics for a new website, auditing a broken tag configuration, or building an executive dashboard for board reporting, our work prioritises accuracy and clarity over chart volume.
What This Service Includes
Analytics Audit & Tag Review
Assessment of current tracking setup, data quality issues, and gap analysis against your KPI requirements.
Tag Manager Implementation
Google Tag Manager container setup with documented triggers, variables, and deployment workflow.
Event Schema & Conversion Tracking
Standardised naming conventions for form submissions, demo requests, downloads, and e-commerce events.
CRM & Platform Integration
Connection between ad platforms, analytics, and CRM for closed-loop lead source reporting.
Custom Dashboard Design
Looker Studio or platform-native dashboards filtered by channel, campaign, and funnel stage.
Monthly Reporting & Insights
Structured report with trend analysis, anomaly flags, and recommended actions — not raw data dumps.
How We Deliver
Audit & KPI Definition
Review existing setup, agree on metrics that matter, and document the measurement plan.
Implement & Validate
Tag deployment, event testing, and cross-platform validation before data is trusted.
Dashboard & Reporting
Visual reporting layer built and shared with stakeholders at the appropriate detail level.
Maintain & Evolve
Ongoing tag updates as new campaigns launch, plus quarterly measurement health checks.
Who Benefits Most
- Companies launching a new site or ad programme without reliable tracking
- Marketing leaders who need board-ready reporting tied to pipeline
- Teams migrating from legacy analytics to GA4 or a new reporting stack
- Organisations where platform data and CRM numbers never reconcile
Interested in Marketing Analytics & Reporting?
Tell us about your project and we will prepare a scoped proposal with timelines, deliverables, and fees — no obligation.